by Demand Gen Report Team | Aug 23, 2010 | Demanding Views
Folks are “following,” “friending,” and otherwise opting in; web site visits, page views, and downloads are up; email open and click-thru rates are good, and other metrics are trending higher. So, with all of this activity are you satisfied with the number of new...
by Demand Gen Report Team | Aug 17, 2010 | Demanding Views
Many marketers employ a handful of tools like blogs, Twitter and search engine optimization to drive traffic, but these are just tools. What marketers really need is a strategy for driving quality, relevant online sales leads and inquiries. One emerging strategy...
by Demand Gen Report Team | Aug 10, 2010 | Demanding Views
The event, co-sponsored by sales intelligence firm InsideView, marketing automation provider Marketo, and hosted by the American Association of Inside Sales Professionals, was three hours of fairly solid ideas and a decent buffet. My thanks to InsideView, Marketo,...
by Demand Gen Report Team | Aug 3, 2010 | Demanding Views
The article includes research by Gartner Group VP, Mark McDonald, who found that CIOs interest in the cloud has grown from 5% in 2009 to 37% earlier this year. However, three out of four respondents who said they were interested, reported little interest in the three...
by Demand Gen Report Team | Jul 28, 2010 | Solution Spotlight
Features/Functionality: Salespeople waste 80% of their time, including hitting wrong numbers and bounced emails from inaccurate prospect contact information. Marketers spend shrinking budget dollars on demand generation tactics to find new, qualified leads. What if...
