by Demand Gen Report Team | Jan 12, 2010 | Demanding Views
In many cases this includes sitting down with your Sales team, realizing you can’t filter all the garbage leads that come in and that you don’t have an agreed upon definition of what a lead really is. Translated: You’re not doing your part to make...
by Demand Gen Report Team | Jan 4, 2010 | Demanding Views
Similarly, prospects want to have control over their purchase decisions and the information they receive. Fortunately, virtual engagement, where vendors host conferences, road shows, roundtables and company meetings on the Internet, can provide a way out of this...
by Demand Gen Report Team | Dec 22, 2009 | Demanding Views
Why? Marketers, often in a vacuum, run demand generation campaigns with very little influence by the sales organization. In addition, once a program is begun, little testing is done to optimize the program. If you want to have a dynamic demand generation program, you...
by Demand Gen Report Team | Dec 15, 2009 | Demanding Views
A new tool from Oceanos offers an independent analysis designed to harvest external data and information to build and maintain relationships. The Oceanos List Intelligence Portal is designed to deliver customized educational content, including campaign information,...
by Demand Gen Report Team | Dec 15, 2009 | Solution Spotlight
FEATURES/FUNCTIONALITY With Genius, no matter what the state of any automated workflow, when a prospect “conversion event” occurs, Sales is immediately alerted and given access to the prospect’s website visit history so they can follow up with the...
