by Demand Gen Report Team | Mar 7, 2024 | Solution Spotlight
Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation. The Lowdown According to Stensul, it takes 80% of companies two weeks or more to...
by Demand Gen Report Team | Dec 14, 2022 | Industry News
Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it’s becoming harder to close those all-too-important deals. However, sales reps are just down — not out. A recent planning guide released by...
by Demand Gen Report Team | Jul 6, 2021 | Blog
As the B2B industry adapted to an almost fully virtual remote work model 16 months ago, a nasty rumor started to spread — direct mail was dead. At first glance, there seemed to be some truth to the rumors as people abandoned their offices for the refuge of their home....
by Demand Gen Report Team | Mar 9, 2021 | Industry News
It can be argued that no company represented the expansion and evolution of the role and practice of demand generation more than DemandGen International. Over the past decade, the company has been credited with helping a prestigious list of B2B brands apply the...
by Demand Gen Report Team | Apr 15, 2020 | Industry News
With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM strategy in the B2B market is becoming increasingly more challenging. Despite the unknowns, keeping the engagement engine running with ABM...
