by Demand Gen Report Team | Nov 6, 2019 | Industry News
Alignment across organizations has been a hot topic — and common pain point — for many B2B teams looking to get a holistic view of their customers and drive growth. This, in turn, has brought the idea of “revenue operations” to the forefront of go-to-market...
by Demand Gen Report Team | Oct 28, 2019 | Industry News
Nominations for the 2020 Killer Content Awards close this Friday, November 1, so now’s the time to spotlight your company’s most creative campaigns and its top-performing content assets. Winners will be celebrated at an exclusive...
by Demand Gen Report Team | Aug 21, 2019 | Blog
We’re still coming down from the high of the excitement at our first-ever B2B Sales & Marketing Exchange at the Encore Boston Harbor resort last week. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and...
by Demand Gen Report Team | Aug 14, 2019 | Industry News
B2B marketing and sales are constantly evolving. As new tools and technology enter the space, new challenges and innovations come to fruition. Buzzwords and new (but not-so-new) terms such as account-based marketing and revenue operations have shaken up the industry...
by Demand Gen Report Team | Jul 24, 2019 | Industry News
As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations. This includes leveraging intent data alongside other...
