by Demand Gen Report Team | Apr 16, 2013 | Demanding Views
By Anne Murphy, Managing Editor, Kapost You understand why content is key for a successful marketing strategy, and you know that targeted, informative content is critical to fueling marketing automation campaigns. But the question remains: how can marketers build a...
by Demand Gen Report Team | Apr 16, 2013 | Industry News
The professional networking site LinkedIn acquired Pulse, a news reader and mobile content distribution platform owned by Alphonso Labs. The announcement comes at a time when users of Google Reader, which is being shut down this summer, are looking for an alternative...
by Demand Gen Report Team | Apr 4, 2013 | Industry News
ReachForce, a provider of data management systems for B2B marketers, acquired SetLogik, a vendor of cloud-based data and analytics technology, to develop the Connected Marketing Data Hub. The Connected Marketing Data Hub offers an integrated suite with continuous data...
by Demand Gen Report Team | Apr 2, 2013 | Industry News
Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or predictive conversion metrics is second nature for most B2B marketers. While the coordinates have provided an embarrassment of riches, the...
by Demand Gen Report Team | Apr 2, 2013 | Industry News
Demandbase last week announced the closing of a $15 million funding to support accelerated growth of the company’s online advertising and web site optimization platform, according to Demandbase officials. Demandbase Founder and CEO Chris Golec believes that B2B...
