by Demand Gen Report Team | Feb 6, 2013 | Industry News
“Over the next ten years, IBM will sell more to the CMO than to the CTO.” That’s a direct quote from Ginni Rommety, CEO of IBM, and there might be no better illustration of the change that is sweeping the art and science of marketing. The company that has...
by Demand Gen Report Team | Feb 4, 2013 | Industry News
Eloqua confirmed that shareholders will vote on the company’s proposed acquisition by Oracle at a special meeting on Friday, Feb. 8. The marketing automation vendor also reported strong 2012 financials, with higher overall revenue that was led by a sharp...
by Demand Gen Report Team | Feb 4, 2013 | Industry News
Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used to identify businesses visiting web sites through the use of network Internet Protocol (IP) addresses. Core to the Demandbase platform...
by Demand Gen Report Team | Feb 1, 2013 | Industry News
Content superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held...
by Demand Gen Report Team | Jan 30, 2013 | Industry News
Alinean, a creator of value-based interactive sales and marketing tools, added 20 B2B customers in 2012, providing them with solutions to address economic-focused buyers. These new customers included Canon, Concur, Cox Communications, GE Healthcare, Lenovo, LogMeIn...
