by Demand Gen Report Team | Oct 16, 2012 | Industry News
Aprimo yesterday announced the availability of its Digital Messaging Center, a comprehensive cloud-based solution that offers a hub for managing digital messaging activity. The Digital Messaging Center incorporates messaging technology obtained through...
by Demand Gen Report Team | Oct 16, 2012 | Industry News
As the marketing automation market matures, it makes sense for vendors to focus more heavily on specialized, industry-specific offerings. That’s exactly what Eloqua is doing with its just-released Eloqua Asset Management solution. Eloqua Asset Management,...
by Demand Gen Report Team | Oct 15, 2012 | Solution Spotlight
At last month’s Dreamforce event in San Francisco, Demand Gen Report had a chance to speak with Marseli, a provider of sales and marketing technology solutions. One of the company’s key products is Marseli Insight for Salesforce.com – a marketing analytics...
by Demand Gen Report Team | Oct 15, 2012 | Demanding Views
By Chris Frank, Marketing Director, TreeHouse Interactive Editor’s note: This is the second in a two-part series. Click here to read Part One. Last week, we looked at the role technical capabilities and database cleanup issues play in maximizing the ROI from a...
by Demand Gen Report Team | Oct 15, 2012 | Industry News
StrongMail, a provider of email marketing and cross-marketing solutions, today announced an upgrade to its flagship email marketing solutions, Message Studio. The StrongMail Message Studio 7.1 features new testing, optimization, automation and reporting capabilities....