by Demand Gen Report Team | Oct 12, 2012 | Industry News
Yesterday’s acquisition of Pardot by email marketing vendor ExactTarget raises some interesting questions – both in terms of what the deal means for other email marketing firms, as well as its implications for ExactTarget in particular. Earlier today, Demand Gen...
by Demand Gen Report Team | Oct 12, 2012 | Industry News
ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget paid $95.5 million in total consideration for Pardot, including $85.5 million in cash and $10.0...
by Demand Gen Report Team | Oct 11, 2012 | Industry News
ReadyTalk announced earlier this week the availability of the ReadyTalk for Marketo connector to increase the accuracy of webinar-generated data and help move leads through the marketing and sales pipeline. Designed for Marketo customers, the connector leverages...
by Demand Gen Report Team | Oct 9, 2012 | Industry News
With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools that allow them to engage buyers across channels and platforms. Recent statistics identify the reasons for this trend: According to Demand...
by Demand Gen Report Team | Oct 9, 2012 | Demanding Views
By Chris Frank, Marketing Director, TreeHouse InteractiveEditor’s note: This is the first in a two-part series. It is no secret that getting a marketing automation system up, running, and contributing to your bottom line takes both implementing technology and...
