by Demand Gen Report Team | Sep 19, 2012 | Industry News
Bizo, a business audience marketing company, yesterday introduced two new solutions aimed to help business marketers more efficiently pinpoint and reach specific prospects online: 1) Bizo Company Targeting; and 2) Bizo CRM Retargeting. Bizo unveiled these new...
by Demand Gen Report Team | Sep 18, 2012 | Industry News
Demandbase, a provider of B2B targeting and personalization tools for marketers, has introduced an API designed to integrate its Real-Time Identification solution with the Salesforce CRM platform. Demandbase Real-Time Identification gathers information and insights on...
by Demand Gen Report Team | Sep 18, 2012 | Solution Spotlight
Marketing automation software provider Lyris last week introduced a new software platform, Lyris One, the puts the focus on integrating and leveraging “Big Data” sources with a company’s B2B marketing campaigns. According to a company news release, the Lyris One...
by Demand Gen Report Team | Sep 18, 2012 | Demanding Views
By Joe Cordo, CMO of Extraprise Editor’s note: This is the first in a two-part series. Multi-channel marketing is not new. Its genesis comes from integrated marketing communications, and its most recent evolution is from the vast number of possible customer...
by Demand Gen Report Team | Sep 18, 2012 | Industry News
Over the past 12 months, we’ve seen a series of high-profile studies that establish the relationship between marketing automation, marketing ROI metrics and successful lead-generation strategies. This week, there’s an especially notable addition: the 2012...
