by Demand Gen Report Team | Jun 18, 2012 | Industry News
“The new email marketing application…allows us to execute campaigns to a very targeted subset of our house list, and when they respond Optify automatically appends their previously anonymous visitor history from our web site to their contact record,” said...
by Demand Gen Report Team | Jun 15, 2012 | Industry News
As a highly informative and educational conference, the program is designed for chief executive and chief marketing officers and will highlight how leading companies are adapting their processes and tools to gather fact-based intelligence on campaign components such...
by Demand Gen Report Team | Jun 14, 2012 | Industry News
During the event, the participants discussed how marketers can get caught up in focusing on channels and tactics while losing sight of or never developing a cohesive cross-channel marketing strategy. The panel also focused on how a clear understanding of each buyer...
by Demand Gen Report Team | Jun 12, 2012 | Industry News
By Bryan Ehrenfreund, VP, Digital Strategies, Televerde As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program performance....
by Demand Gen Report Team | Jun 12, 2012 | Industry News
Brainshark, Inc., a provider of online and mobile presentations, announced a set of new features for SlideShark Team Edition, a multi-user version of the company’s SlideShark mobile app for viewing and sharing PowerPoints on the iPad. SlideShark Team Edition is...
