by Demand Gen Report Team | Jun 5, 2012 | Industry News
Salesforce announced Monday that it will acquire Buddy Media, a leading social media marketing platform, in a cash and equity deal valued at approximately $689 million. The transaction is expected to be completed during salesforce.com’s fiscal third quarter...
by Demand Gen Report Team | Jun 5, 2012 | Industry News
The move to mobile is just impossible to ignore, and according to expert CK Kerley, mobile is a must-have business tool- “B2B’s lifelines to livelihoods.” In this video, CK offers ideas and examples on how to give B2B collateral more depth, such as...
by Demand Gen Report Team | Jun 5, 2012 | Industry News
By Kristin Hambelton, Neolane One of the next frontiers for lead generation technology is the need to support marketers’ goals for more intelligently responding to inbound prospect inquiries, like those made to a website, call center or Facebook brand page....
by Demand Gen Report Team | Jun 4, 2012 | Industry News
Bigger Budgets, Better Results According to the study, leading marketing organization budgets were 56% higher than median firms and 180% higher than laggards. Among other things, suggest the study’s authors, changes in buyer behavior are driving a shift towards...
by Demand Gen Report Team | Jun 1, 2012 | Industry News
The report also found that marketing generates 55% of pipeline activity at RPM companies, compared to 38% of pipeline for average companies, and only 18% at companies with the least mature processes. According to the report, when marketing takes a larger share of...
