by Demand Gen Report Team | May 31, 2012 | Industry News
LogMyCalls offers features including web site Dynamic Number Insertion (DNI), full integration into CRM solutions and Google Analytics in an easy-to-use interface with marketing analytics reports. LogMyCalls also features searchable call recording, call tagging, call...
by Demand Gen Report Team | May 30, 2012 | Industry News
“For the B2B marketer it always comes down to time and budget [as the primary challenges],” said Aaron Khalow, Founder & CEO, Online Marketing Institute. “Most are simply over worked and becomes a real mental challenge to step back and look at the big picture and...
by Demand Gen Report Team | May 29, 2012 | Industry News
B2B professionals closely monitor the buyer’s journey, but when the buy cycle ends, Heuer emphasized, the responsibility of sales and marketing is not over. “The job of sales is pretty clear in a lot of companies,” she noted. “With marketing, not so much, so...
by Demand Gen Report Team | May 29, 2012 | Industry News
SiriusDecisions unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing teams and to establish closed-loop processes. The research firm shared the new model at the SiriusDecisions Summit, held last week in Scottsdale,...
by Demand Gen Report Team | May 29, 2012 | Solution Spotlight
“Everything on the web has moved to real time, and our B2B customers understand that in order to succeed, they too need to get on board with the real time web,” said Amit Varshneya, VP of Strategic Services at Demandbase. “With this new module, the massive...
