by Demand Gen Report Team | Feb 28, 2012 | Demanding Views
By Bryan Brown, Director of Product Strategy, Silverpop Adding contacts to your prospect list is the necessary first step in building a comprehensive database of preference and behaviors that will enable marketers to send automated, triggered and highly relevant...
by Demand Gen Report Team | Feb 27, 2012 | Industry News
A Community Creates OpportunitySCN wasn’t originally built as a lead-generation vehicle — it was started as a platform to facilitate conversation with and within the SAP community. Almost immediately, though, SCN community leaders discovered that SAP users were...
by Demand Gen Report Team | Feb 24, 2012 | Industry News
The Identified engine is designed to provide professionals visibility into the market demand for skills and background. The company sought out an efficient method for highlighting sales ready leads for its inside sales team, as well as a way to provide automated email...
by Demand Gen Report Team | Feb 23, 2012 | Industry News
Pardot upgraded its email editor with enhancements to visual capabilities. The new visual editor is designed to allow marketers to edit specific sections of their email (header, paragraph, sidebar, etc.) and customize each section. Pardot has also added 36 new,...
by Demand Gen Report Team | Feb 21, 2012 | Industry News
The organization was founded in 2006 by several early marketing operations professionals who sought to provide a forum for new industry resources and networking opportunities The organization is now the largest group of Marketing Operations professionals in the...
