by Demand Gen Report Team | Jan 26, 2012 | Industry News
“Building on the success of our marketing automation product, our sales effectiveness and analytics solutions achieved record growth; in fact, our analytics solution posted higher sales between the two by the end of the year,” noted Phil Fernandez, CEO of Marketo. ...
by Demand Gen Report Team | Jan 25, 2012 | Industry News
“Companies that select Silverpop realize that as customers become more self-reliant and self-directed, marketers must evolve their programs to meet the ever-increasing expectations for highly relevant and helpful information via more channels and in a more personal...
by Demand Gen Report Team | Jan 24, 2012 | Demanding Views
1) Know Your Audience, Know Yourself Prior to embarking on any initiative, marketers should understand their audience. It’s impossible to deliver relevant content without fully grasping the issues that plague your buyer. Because most B2B purchases are...
by Demand Gen Report Team | Jan 19, 2012 | Industry News
“This has been a breakout year for us,” said Raghu Raghavan, Founder and CEO of Act-On Software. “These fantastic results validate our unique approach to marketing automation, and our single-minded focus on delivering the experience that marketers really need. We are...
by Demand Gen Report Team | Jan 18, 2012 | Industry News
“Overall, 2011 was a fantastic year for us in terms of new customer signings,” Cummings said. “The marketing automation market is still very small, and we expect the overall market to continue to have strong growth with the big three vendors (Eloqua, Marketo and...
