by Elise Schoening | May 17, 2019 | Industry News
Folloze, a B2B customer engagement platform, launched Personalization Engine, a new product positioned to use data and AI to create content-based experiences that drive engagement throughout the buyer’s journey. The company also announced a new integration with...
by Elise Schoening | May 17, 2019 | Industry News
Lucidchart, a visual workspace solutions provider, has released a new integration with LinkedIn that is designed to bring insights from LinkedIn Sales Navigator into Lucidchart’s Sales Solution. Lucidchart Sales Solution aims to equip sales teams with visual...
by Elise Schoening | May 17, 2019 | Industry News
SugarCRM, a customer relationship management software company, has acquired Salesfusion, a marketing automation platform. Terms of the deal were not disclosed. The acquisition is designed to add marketing automation capabilities to SugarCRM’s platform to help...
by Elise Schoening | May 16, 2019 | Industry News
Move over ABM; revenue marketing is the new buzzword taking over B2B as marketers are increasingly pushed to prove ROI. To investigate the state of revenue marketing maturity in B2B, The Pedowtiz Group released its first annual Revenue Marketing Index Report, which...
by Elise Schoening | May 16, 2019 | Industry News
DiscoverOrg, a B2B intelligence platform, has teamed up with ZoomInfo, a B2B contact database provider, to create Enrich, a new product that is designed to automatically enrich and cleanse data on an ongoing basis. Enrich aims to solve the issue of inaccurate and...
