by Elise Schoening | Jan 25, 2019 | Demanding Views
Your SKO (sales kickoff) is no ordinary sales meeting; it’s the time to communicate your goals for the year ahead and reinvigorate reps to continue putting their best foot forward. However, it can be difficult garnering and holding your sellers’ attention...
by Elise Schoening | Jan 23, 2019 | Industry News
LinkedIn unveiled Interest Targeting, a new tool for Campaign Manager that aims to help marketers deliver relevant ads to match their target audience’s professional interests. Interest Targeting is designed to analyze the content LinkedIn members share and...
by Elise Schoening | Jan 21, 2019 | Solution Spotlight
SuccessKit is designed to help B2B companies generate, manage and leverage case studies and customer success stories more effectively. It is positioned to collect the details needed for success stories, and then generate beautiful, branded content which sales teams...
by Elise Schoening | Jan 18, 2019 | Industry News
Marketo unveiled its 2019 Marketo Champion Class, which seeks to recognize users who are Marketo Certified and act as brand ambassadors to share their knowledge and expertise with others in the Marketing Nation Community. Forty Marketo users were selected for this...
by Elise Schoening | Jan 18, 2019 | Demanding Views
As we look at the most important martech trends for the New Year, one thing becomes evident, and it’s no surprise: spend on martech is increasing. According to Gartner’s CMO Spend Survey for 2018-2019, which polled over 600 CMOs in North America and...
