by Elise Schoening | Nov 20, 2018 | Demanding Views
If you are responsible for lead generation activities, website content, white papers, blogs, links, articles, tweets, E-books, videos and more, chances are you’re a true believer that content is king. The ability to push your content out to publishers and...
by Elise Schoening | Nov 16, 2018 | Industry News
LinkedIn unveiled LinkedIn Pages, an updated version of LinkedIn Company Pages that is designed to help companies grow their audience, monitor and respond to relevant LinkedIn conversations and engage their employees. The updates include new capabilities for...
by Elise Schoening | Nov 16, 2018 | Solution Spotlight
SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and intelligent optimization tools to help marketers deliver personalized experiences and drive revenue. FEATURES/FUNCTIONALITY New features to the SAP...
by Elise Schoening | Nov 15, 2018 | Industry News
Integrate, a demand orchestration platform, has partnered with LinkedIn Marketing Solutions to help marketers more quickly and easily engage prospects generated from the social media platform. The partnership ensures that leads captured through LinkedIn Lead Gen Forms...
by Elise Schoening | Nov 14, 2018 | Blog
New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in...
