by Elise Schoening | Jul 10, 2019 | Industry News
PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its new CEO, replacing Founder and former CEO Mark Opauszky. Ganesan joins the company with more than 10 years of C-suite experience heading SaaS and...
by Elise Schoening | Jul 10, 2019 | Industry News
The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or incomplete account data and leads that get lost in the handoff...
by Elise Schoening | Jul 9, 2019 | Demanding Views
The spectrum of marketing performance across companies has never been wider. Some marketing teams are crushing it, while others are languishing. Data from SiriusDecisions and the DMA show a broadening range of performances across marketing organizations, including...
by Elise Schoening | Jun 27, 2019 | Industry News
IntentData.io unveiled Contact Level Intent Data, which is designed to help marketing and sales teams identify key decision makers who are actively researching a product or service. The solution is positioned to use publicly sourced data to provide full contact...
by Elise Schoening | Jun 26, 2019 | Blog
Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential payoffs are big. More than half of B2B organizations (56%) say ABM has improved marketing and sales alignment, 46% say it has resulted in a more efficient use of...
