by Elise Schoening | Oct 30, 2018 | Industry News
LinkedIn launched a new integration with Google Campaign Manager designed to help marketers manage attribution for all of their LinkedIn ads from a single, centralized location. The new integration positions marketers to track all Sponsored Content impressions and...
by Elise Schoening | Oct 30, 2018 | Industry News
Perficient, Inc., a digital transformation consulting firm, has acquired Elixiter, a Marketo and martech consultancy. Terms of the deal were not disclosed. The acquisition aims to expand Perficient’s digital marketing and marketing automation services, as well...
by Elise Schoening | Oct 29, 2018 | Solution Spotlight
ContentlyOne is a comprehensive content marketing solution from Contently. It includes an end-to-end content marketing platform, on-demand talent network and strategic services designed to help marketers master content marketing across the entire buyer journey....
by Elise Schoening | Oct 26, 2018 | Demanding Views
There’s no way that automating sales can win. Although with advancements in technology over the last five years, you would think that automation would be the future of sales. Everything has been about automated outbound email, robo-dialers, chatbots and copy...
by Elise Schoening | Oct 25, 2018 | Industry News
Mediafly, a sales enablement company, has acquired Alinean, a B2B marketing and sales software and consulting company. The acquisition positions Mediafly to boost sales effectiveness among its customers with a combined offering of sales enablement solutions and...
