by Elise Schoening | Oct 10, 2018 | Industry News
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows that 82% of CMOs have goals tied directly to revenue. As such, modern marketers are taking an active approach to measuring and accelerating pipeline — a...
by Elise Schoening | Oct 9, 2018 | Industry News
InsideView, a targeting, sales and marketing intelligence software provider, updated its Insights targeting intelligence tool with a new integration to Microsoft’s AI-powered Relationship Assistant. The integration aims to position users to better find and...
by Elise Schoening | Oct 8, 2018 | Industry News
Affinity, a relationship intelligence platform, unveiled Alliances, a new solution designed to help marketing professionals expand their network with real-time insights of top connections to make introductions for prospective customers and companies. The solution is...
by Elise Schoening | Oct 8, 2018 | Solution Spotlight
TrendHub, a cloud-based, AI-powered content and market intelligence solution from ScribbleLive, is designed to monitor content, topics and keywords to gain deeper insights on buyer and market trends. Powered in part by IBM Watson, TrendHub aims to help users discover...
by Elise Schoening | Oct 4, 2018 | Industry News
IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers improve campaign management and streamline analytics. The announcement was made at MarTech East, which was held October 1-3 in Boston. Watson...
