by Elise Schoening | Sep 12, 2018 | Industry News
Optimizely, a digital experimentation platform, has released Adaptive Audiences, a new tool positioned to use machine learning to help companies deliver personalized customer experiences at scale. Adaptive Audiences aims to use behavioral data from first- and...
by Elise Schoening | Sep 12, 2018 | Industry News
Brightcove, an online video hosting platform, appointed Sara Larsen as the company’s new CMO. She will replace former CMO Neil Lieberman and will oversee the media business unit and digital marketing unit, which is now combined into a single marketing...
by Elise Schoening | Sep 12, 2018 | Industry News
Openprise, a data orchestration platform, announced a new integration with Microsoft Dynamics 365 that aims to help marketing and sales teams cleanse data, increase productivity and grow revenue. The platform is designed to automate manual processes, such as data...
by Elise Schoening | Sep 10, 2018 | Industry News
LinkedIn released Dynamic Ads, a new tool designed to help marketers send personalized ads to better capture the attention of their target audience. Dynamic Ads are positioned to use public information from a person’s LinkedIn page to automatically customize ad...
by Elise Schoening | Sep 10, 2018 | Solution Spotlight
Survey Anyplace is a survey creation and management tool that aims to improve data collection by improving surveys. The platform is designed to create modern surveys that engage respondents, are easy to answer and are optimized for mobile devices....
