by Elise Schoening | Sep 4, 2018 | Demanding Views
How can firms operationalize the customer experience and create customers for life? It is great to talk about it, make it a company-wide initiative, pound our fists on the boardroom table and commit to becoming customer-centric, but what are the actual steps marketing...
by Elise Schoening | Aug 31, 2018 | Solution Spotlight
Sigstr Pulse, a relationship marketing platform, is designed to use AI to analyze employee email and calendar patterns to provide insights into the quality of relationships and engagement within target accounts, locations or segments. FEATURES/FUNCTIONALITY The...
by Elise Schoening | Aug 30, 2018 | Industry News
Return Path, an email data solutions provider, released new tools designed to help marketers improve email deliverability and management. The Universal Feedback Loop aims to notify marketers when one of their emails is marked as spam by a subscriber. The tool is...
by Elise Schoening | Aug 29, 2018 | Industry News
Marketo has appointed Mika Yamamoto as Global President. The company said she will focus on supporting and enhancing an end-to-end customer experience, as well overseeing the planning, engagement and measurement capabilities of the marketing automation platform....
by Elise Schoening | Aug 27, 2018 | Industry News
Dynamic Consultants Group, a CRM and ERP consulting provider, released GDPRoactive, a new solution for Microsoft Dynamics 365 that is designed to comply with the General Data Protection Regulation (GDPR). The solution aims to help companies detect, classify and manage...
