by Elise Schoening | Jul 30, 2018 | Industry News
Cvent, an event management software provider, released Universal LeadCapture, a mobile solution designed to capture, qualify and process event leads. Universal LeadCapture aims to score and route leads from a marketer’s own event, as well as the events they...
by Elise Schoening | Jul 30, 2018 | Solution Spotlight
The Brightcove video platform is designed to provide a comprehensive solution to meet the full range of video publishing and distribution needs of marketers, as well as organizations looking to use video internally and externally. FEATURES/FUNCTIONALITY Brightcove...
by Elise Schoening | Jul 27, 2018 | Demanding Views
The Pareto Principle, also known as the “80/20 rule,” is familiar throughout the business world. In sales, the formula is this: 20% of sales reps drive 80% of sales. The 80/20 rule applies across industries and national boundaries. It has persisted for generations,...
by Elise Schoening | Jul 26, 2018 | Industry News
LinkedIn unveiled updates to its Campaign Manager designed to help marketers better manage their campaigns and gain deeper insights into performance analytics. LinkedIn Campaign Manager now includes a new interface for easier navigation and enhanced reporting....
by Elise Schoening | Jul 25, 2018 | Industry News
ZoomInfo, a B2B account and contact database platform, has appointed Derek Schoettle as its new CEO. He will replace ZoomInfo founder and former CEO Yonatan Stern, who will remain on the company’s Board of Directors. Schoettle joins the company from IBM,...
