by Elise Schoening | Jul 25, 2018 | Industry News
Marketo announced a new partnership with B2B intent data provider Bombora to help its users identify and convert potential customers using intent data from Bombora’s Customer Surge Analytics solution. The partnership, which builds off Marketo’s recent...
by Elise Schoening | Jul 25, 2018 | Industry News
Maintaining quality data is a common challenge for most B2B marketers. In fact, new research from Lotame, a data management platform, revealed that 60% of marketers are concerned with the quality of data provided by data sellers. The study, which surveyed 300...
by Elise Schoening | Jul 23, 2018 | Solution Spotlight
Shared Spaces, a new sales enablement platform from Showpad, aims to help sales teams build custom sites for prospects and facilitate personalized interactions between buyers and sellers. It is positioned to provide a secure and navigable space where relevant content...
by Elise Schoening | Jul 20, 2018 | Demanding Views
Since the introduction of SPIN selling in the early ‘80s, the world of B2B customer engagement has seen steady innovation. Telephone cold calling, voicemail and emails became vital tools used to let prospects know you wanted to talk to them. When you did get a...
by Elise Schoening | Jul 19, 2018 | Industry News
True Influence, an ABM platform provider, launched InsightBASE Version 2.0. The updated account acceleration platform aims to help businesses monitor the online activity of prospective buyers. InsightBASE Version 2.0 is designed to identify intent signals from web...
