by Elise Schoening | Jun 11, 2018 | Solution Spotlight
Machine Analysis is an AI-powered engine from Brainshark that is designed to improve sales coaching by augmenting manager feedback to help salespeople improve their performance and results. The engine’s coaching capabilities are positioned to provide automated,...
by Elise Schoening | Jun 8, 2018 | Demanding Views
Imagine a marketing approach that values quality over quantity, cares more about conversations than sales pitches and — oh yeah — is said to achieve higher ROI than other activities by 97% of marketers. Well, there’s no need to imagine … because this approach is...
by Elise Schoening | Jun 7, 2018 | Case Studies
Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The company selected Evergage, a real-time personalization platform, to boost its marketing campaigns. The Challenge According to Dennis White,...
by Elise Schoening | Jun 7, 2018 | Industry News
SAP released a data management suite at the company’s annual SAPPHIRE NOW conference, held June 5-7 in Orlando, Fla. The company also unveiled a comprehensive cloud of SAP applications to tie its cloud offerings together for a better customer experience. The...
by Elise Schoening | Jun 6, 2018 | Industry News
Online communication via email and mobile devices may be on the rise, but face-to-face engagement with customers and prospects at live events is far from fading away. In fact, the 2018 Event Marketing Benchmarks and Trends report from Bizzabo reveals that more than...
