by Elise Schoening | Jun 10, 2019 | Industry News
Drift, a conversational marketing platform, unveiled Drift Video, a new platform that aims to blend video and conversational marketing. The announcement was made at HYPERGROWTH London. Drift Video is designed to simplify video marketing and better connect buyers and...
by Elise Schoening | Jun 10, 2019 | Solution Spotlight
Salesfusion, which was recently acquired by SugarCRM, aims to provide an all-you-need marketing automation solution for mid-sized marketing teams. It includes highly intuitive campaign builders, advanced automations and in-depth reporting designed to help marketers...
by Elise Schoening | Jun 7, 2019 | Demanding Views
If you’re frustrated with the quality of leads that you’re getting from marketing, you’re not alone. According to a CEB study, 49% of sales reps actually ignore more than half of marketing leads. And no wonder. Gleanster Research estimates that only...
by Elise Schoening | Jun 6, 2019 | Industry News
Microsoft and Oracle released a new cloud partnership that is designed to help customers run workloads and seamlessly move data between Microsoft Azure and Oracle Cloud. The partnership, which connects both clouds through network and identity interoperability, is...
by Elise Schoening | Jun 5, 2019 | Industry News
As digital channels grow more crowded, B2B marketers are pouring more of their marketing dollars into events, where they hope to meet with new buyers face-to-face and strengthen current relationships with key accounts. According to research from Bizzabo, 41% of...
