by Elise Schoening | Jun 4, 2019 | Industry News
Highspot, a sales enablement platform, raised $60 million in Series D funding. The round was led by ICONIQ Capital, with additional participation from Sapphire Ventures, Madrona Venture Group, OpenView, Salesforce Ventures and Shasta Ventures. According to the...
by Elise Schoening | Jun 3, 2019 | Industry News
IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that drive engagement with their target audience. Watson Ads Builder is positioned to use AI and natural language technology to generate...
by Elise Schoening | Jun 3, 2019 | Blog
It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According...
by Elise Schoening | Jun 3, 2019 | Solution Spotlight
PFL’s Tactile Marketing Automation (TMA) solution aims to combine the convenience of the modern martech stack with the power of direct mail. It is positioned to help marketers drive results by incorporating high-impact printed and mailed pieces into their...
by Elise Schoening | May 29, 2019 | Industry News
Sigstr, an email signature marketing solutions provider, unveiled a deeper integration with SalesLoft, a sales engagement platform, designed to bring ABM capabilities into SalesLoft email cadences. The integration aims to help sales teams better promote their content...
