by Elise Schoening | Apr 11, 2018 | Industry News
With B2B shoppers doing as much as 70% of their research before contacting a company, marketers are striving to implement cross-channel strategies that present engaging signposts all along every decision maker’s self-directed journey. When shoppers are engaged...
by Elise Schoening | Apr 10, 2018 | Industry News
Oracle has updated its Customer Experience (CX) Cloud Suite with AI-powered features designed to help marketing and sales professionals improve the customer experience and boost business results through real-time behavioral insights, ad optimization and AI marketing...
by Elise Schoening | Apr 10, 2018 | Industry News
Proof Analytics, a business analytics platform, has launched Proof+ for SiriusDecisions. The new tool is designed to serve as an archive of customizable templates that marketers can use in conjunction with SiriusDecisions frameworks to improve marketing...
by Elise Schoening | Apr 9, 2018 | Solution Spotlight
Mintigo is positioned to deliver data-driven customer insights and generate leads with high conversion rates. Marketers can use Mintigo Predictive Audience to enhance their account-based marketing (ABM) strategy, shorten sales cycles and drive revenue....
by Elise Schoening | Apr 6, 2018 | Demanding Views
After my three-hour workshop at the B2B Marketing Exchange in February, I received a lot of great input on where marketers are struggling with ABM. It’s clear that 2018 will be a big year for account-based marketing (ABM). According to #FlipMyFunnel’s 2017...
