by James Hickey | Dec 18, 2025 | Case Studies
Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to the right place at the right time to maximize impact. For a company in the healthcare industry, this meant managing a $1.4 billion marketing budget...
by James Hickey | Dec 16, 2025 | News Brief
While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025, the generational shift in the key decisions makers is one that B2B marketers have been confronting as well From Gen Z to Boomers, each generation differs in...
by James Hickey | Dec 15, 2025 | Blog
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your opportunity to contribute your insights and help shape the benchmarks that will guide B2B data strategies in the coming year. Many B2B marketers are...
by James Hickey | Dec 15, 2025 | News Brief
Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in marketing teams taking greater ownership of revenue strategy and the buyer relationship. Data from Walnut’s AI and The New Guard of B2B Sales details this of...
by James Hickey | Dec 12, 2025 | Blog
Webinars have evolved far beyond simple lead generation tactics; they now serve as the central nervous system for B2B intelligence and strategic planning. In 2025, Demand Gen Report offered a series of educational standalone sessions that were less like standard...
