by Kelly Lindenau | May 24, 2022 | Blog
The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional automation. With that evolution in mind, former executives from Marketo,...
by Kelly Lindenau | May 20, 2022 | Demanding Views
We need to talk about the “conversation gap” impacting today’s marketing and sales funnels. The conversation gap is the gap between customer expectations for personalized, 1:1 interactions and your revenue teams’ ability to meet them at scale. If...
by Kelly Lindenau | May 18, 2022 | Industry News
Invoca, an AI-powered conversation intelligence platform, released Invoca for Multi-Location CX, a new conversation intelligence solution for multi-location and franchise brands that seeks to improve caller experiences and conversion rates across all business...
by Kelly Lindenau | May 18, 2022 | Case Studies
ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company’s goal was to have its field marketing managers be the last mile to ensure all teams were operating off the same data to initiate outreach at the right team...
by Kelly Lindenau | May 13, 2022 | Demanding Views
Many B2B businesses, particularly those in tech, are embracing the rise of revenue operations (RevOps). I waded through the operations trenches for 15 years and felt the impact of inadequate operations as a functional marketer and marketing leader — RevOps is a...
