by Kelly Lindenau | Feb 10, 2022 | Industry News
IDG Communications, Inc., a technology media company, acquired Selling Simplified, a Marketing-as-a-Service (MaaS) platform, to add AI-powered, contact- and account-level lead generation capabilities to its suite of intent-based marketing technologies. IDG plans to...
by Kelly Lindenau | Feb 9, 2022 | Industry News
Demand Science, a global revenue intelligence platform, opened its European headquarters in London and acquired Finity SA, an AI-driven content creation and aggregation provider, bringing its European-based workforce to more than 125 employees. Based in Lausanne,...
by Kelly Lindenau | Feb 9, 2022 | Blog
For 42% of viewers, the primary reason they tune into the Super Bowl is to watch the advertisements. With companies competing for coveted 30 seconds ad slots at about $6.5 million a pop, the competition’s always on to see who produces the best commercials — and...
by Kelly Lindenau | Feb 7, 2022 | Industry News
Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data to enable full-funnel personalization, measurement and attribution and help brands identify, acquire and retain customers while...
by Kelly Lindenau | Feb 7, 2022 | Demanding Views
CMOs at B2B companies are responsible for driving predictable growth in addition to the traditional marketing and brand-building tasks they manage. Now more than ever, CMOs need reports that quantify the impact of marketing’s lead gen activities. The Covid-19...
