by Kelly Lindenau | Dec 21, 2021 | Industry News
IDG Communications, Inc., a technology media company, acquired LeadSift, a B2B sales and marketing intelligence platform, to help provide another layer of actionable intent data for technology marketers. LeadSift uses proprietary AI and data mining technologies to...
by Kelly Lindenau | Dec 21, 2021 | Solution Spotlight
Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions and taking action to deliver results. The portfolio combines bold research-based insights and curated models and frameworks with hands-on...
by Kelly Lindenau | Dec 17, 2021 | Demanding Views
When we all started working remotely in the spring of 2020, I don’t think any of us could have foreseen how permanent the “new normal” would be. The line between our personal and professional lives was instantly blurred and the two worlds have grown even closer...
by Kelly Lindenau | Dec 17, 2021 | Industry News
Validity, a data management solution, partnered with Adobe as part of the Adobe Exchange Partner Program to help build upon existing synergies between Validity’s Everest email success platform and Adobe Campaign, which orchestrates, launches and measures...
by Kelly Lindenau | Dec 15, 2021 | Demanding Views
The seller-centric go-to-market (GTM) strategy is outdated. And despite the rhetoric of being customer-centric, many B2B commercial leaders — spanning sales, marketing and customer service — remain stuck in this legacy mindset. Customers are speaking, and it’s...
