by Kelly Lindenau | Dec 7, 2021 | Solution Spotlight
Snowflake’s Media Data Cloud aims to enable businesses to dynamically share, join and analyze collaborative data for identity, audience insights, targeting, activation and measurement. Back-Of-The-Box Details Snowflake’s Media Data Cloud...
by Kelly Lindenau | Dec 6, 2021 | Demanding Views
Off the sports field, the term “pivot” has become an idiom for business change. While pivoting can be circumstantial — think of all those that halted production lines to help with the Covid-19 pandemic efforts — it’s more often motivated by a mistake in the...
by Kelly Lindenau | Dec 2, 2021 | Industry News
OneScreen.ai, a SaaS-enabled B2B market network provider for out-of-home (OOH) advertising, named Jeanne Hopkins as Chief Revenue Officer (CRO). Earlier this year, Hopkins joined OneScreen.ai’s Advisory Board to help deliver the first market...
by Kelly Lindenau | Nov 30, 2021 | Industry News
Bizzabo, an event experience OS, acquired Klik, a smart wearables technology, to help measure attendee engagement, participation and networking at in-person events. Klik’s wearable tech and infrastructure seeks to provide event organizers with...
by Kelly Lindenau | Nov 30, 2021 | Industry News
MeritB2B, a B2B data, analytics and performance marketing solutions provider, acquired True Influence, an intent-based data and marketing provider, to create a full-funnel end-to-end solution designed to help marketers create successful omnichannel campaigns. The...
