by Kelly Lindenau | Oct 20, 2021 | Industry News
The B2B industry has spent the past two years in a rapidly changing digital and societal workspace, and there’s no better time than the present to examine and analyze new approaches to content, cookies and diversity — in other words, the customer experience...
by Kelly Lindenau | Oct 19, 2021 | Industry News
Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to help companies navigate through shifting buying experiences, deliver compelling customer experiences (CX) and better understand each customer. The B2B edition of...
by Kelly Lindenau | Oct 18, 2021 | Industry News
Outreach, an engagement and intelligence platform, acquired revenue intelligence software Canopy.io and rebranded it into Outreach Commit to equip users with sales analytics and forecasting capabilities. Additionally, the company unveiled new...
by Kelly Lindenau | Oct 15, 2021 | Demanding Views
B2B ad spend in the U.S. is set to surpass $30 billion by 2023, with nearly half of those dollars going to digital. As the shift online accelerates, ABM has become synonymous with B2B advertising and morphed into an “all-the-time” mindset. But it’s important to...
by Kelly Lindenau | Oct 12, 2021 | Industry News
Brightcove, an online video platform, released Brightcove CorpTV, a solution designed to help companies create personalized content streaming channels for their target audiences. Brightcove CorpTV, which will be housed in the PLAY TV app, seeks to forge stronger...
