by Kelly Lindenau | Jan 23, 2024 | Industry News
Intellimize, an AI-driven optimization platform, launched AI Landing Pages, a new capability designed to help marketers generate high-converting landing pages in seconds using generative AI. The new feature infuses AI into the recently released Landing Pages, which...
by Kelly Lindenau | Jan 17, 2024 | Industry News
Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of Cvent’s event marketing and management platform. These two acquisitions follow Cvent’s own...
by Kelly Lindenau | Jan 17, 2024 | Demanding Views
The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search keywords or newsletter clicks. This is true because customer data-driven...
by Kelly Lindenau | Jan 16, 2024 | Solution Spotlight
Litmus is designed to help marketers create, personalize, test, review and analyze every email send by providing a better way to build and test every outgoing message. The Lowdown Litmus Email Guardian proactively monitors all emails — such as templates and...
by Kelly Lindenau | Jan 16, 2024 | Blog
Live agents who connect with site visitors within two minutes of the prospect interacting with a chatbot have the highest chance of booking a meeting, according to new Drift research. The conversational sales and marketing company released the 2024 edition of its...
