by Kelly Lindenau | Jul 7, 2023 | Demanding Views
As marketers, we’re often trained to love all parts of the funnel equally. And in a frothy, “hyper-growth” market, many teams found that a high-enough percentage of top-of-funnel prospects were “ready to buy.” This means they didn’t pay too much attention...
by Kelly Lindenau | Jul 3, 2023 | Industry News
Sequel.io, a video hosting solution, released Sequel AI, a new feature designed to repurpose videos and webinars into SEO-optimized blog posts and social content. Sequel AI was created to automatically generate transcripts, blog articles, social posts and summaries...
by Kelly Lindenau | Jul 3, 2023 | Demanding Views
The business world is still adjusting to the rapid introduction of generative AI, and sales is no different. In fact, by 2025, 35% of Chief Revenue Officers (CROs) will establish a generative AI operations team in their go-to market (GTM) organization, according to...
by Kelly Lindenau | Jun 28, 2023 | Industry News
Organizations traditionally treated leads and accounts like oil and vinegar — Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. But...
by Kelly Lindenau | Jun 28, 2023 | Case Studies
At Perceptyx, business is personal. The employee listening and people analytics company leverages its unique blend of innovative technology, professional services and consulting to help drive powerful and repeatable results for its customers. With...
