by Kelly Lindenau | Apr 27, 2023 | Demanding Views
With economic volatility comes renewed conversations about where to cut costs, and if past recessions have taught us anything, it’s that marketing budgets are often the first to go. Even with their budgets on the chopping block, marketers are still expected to...
by Kelly Lindenau | Apr 26, 2023 | Industry News
With rising interest rates, bank failures and more economic headwinds looming, the biggest challenges B2B marketers are up against include headcount cuts (40%), increasing growth targets (39%) and budget cuts (38%), according to Integrate’s new “2023 State Of...
by Kelly Lindenau | Apr 21, 2023 | Industry News
Quick Scoop: Red Sift strengthened its partnership with Validity to improve email security offerings. The partnership will help Validity gain broader exposure to potentially malicious IPs to strengthen its data network. Red Sift customers will receive additional...
by Kelly Lindenau | Apr 21, 2023 | Demanding Views
B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more unique challenges. They’re trying to reach a smaller, more highly qualified audience for their products and services, and then there’s the long sales and...
by Kelly Lindenau | Apr 18, 2023 | Industry News
Quick Scoop: Momentum ITSMA acquired Grist. The company will infuse Grist’s thought leadership into its existing consulting, research and learning services. Through the partnership, the companies believe they can help organizations achieve more revenue growth....
