by Kelly Lindenau | Apr 7, 2023 | Demanding Views
When we were developing Forrester’s “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing survey data for companies with more than 1,000 employees that grew revenue by more than 20% and compared it against companies...
by Kelly Lindenau | Apr 5, 2023 | Blog
In the words of Walt Disney’s (creepy) puppets, “it’s a small world after all.” OK, I’m sorry for getting that song stuck in your head, but it’s true: Due to the market expansion powered by today’s interconnected, digital...
by Kelly Lindenau | Apr 4, 2023 | Industry News
Quick Scoop: Anteriad acquired BNZSA to bring localized expertise to Anteriad’s global footprint, including the ability to execute campaigns in 26 languages. Anteriad and BNZSA share an approach that combines data, technology and a high-touch client service...
by Kelly Lindenau | Apr 4, 2023 | Industry News
Quick Scoop: Salesloft announced several platform enhancements, including multi-language support and generative AI. Through the innovations, the company seeks to improve seller productivity and support global expansion. Additional innovations include tracking sales...
by Kelly Lindenau | Mar 31, 2023 | Demanding Views
As the saying goes, sh*t happens. But just because bad experiences are part of life doesn’t mean they have to taint everything they touch — and this is even more true when it comes to your customers. Despite your most strategic planning and best efforts, you...
