by Kelly Lindenau | Mar 6, 2023 | Demanding Views
Buyer engagement is most successful when sellers deliver personalized and interactive experiences — but most sales reps are in the dark when it comes to accurately capturing and driving buyer engagement. In fact, Gartner research found that sales reps have...
by Kelly Lindenau | Mar 3, 2023 | Industry News
The biggest takeaway from day three of #B2BMX 2023? B2B doesn’t have to mean “boring-to-boring.” The importance of creativity, emotion and humanity in B2B campaigns were key themes across multiple tracks — here’s an overview of the day’s high points....
by Kelly Lindenau | Mar 1, 2023 | Blog
As the Arizona sun set on the second day of the B2B Marketing Exchange (#B2BMX), more than 1,000 B2B marketers walked away with more knowledge than they could have hoped for. With so much great content under one (very fancy) roof, there was no shortage of actionable...
by Kelly Lindenau | Mar 1, 2023 | Industry News
Is artificial intelligence (AI) coming for your job? The promise and power of AI was a key topic of discussion at B2B Marketing Exchange 2023 (#B2BMX). With five tracks including ABM In Action Live, Content2Conversion, Demand Gen Summit, Sales Impact Summit and...
by Kelly Lindenau | Feb 28, 2023 | Solution Spotlight
Versium is a data technology company that is designed to enable B2B and B2C marketers to better identify, understand and reach their ideal prospects across multiple digital touch points and marketing channels. Versium’s proprietary data assets include more than...
