by Kelly Lindenau | Oct 10, 2024 | Industry News
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. According to the “2024 Buyer Experience Report” — fielded by 6sense, an ABM platform...
by Kelly Lindenau | Oct 9, 2024 | Blog
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new research revealed. This information was uncovered in the “H2 2024 State of B2B...
by Kelly Lindenau | Oct 9, 2024 | Feature
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ emotions and what influences their decision-making. The answer lies in the...
by Kelly Lindenau | Oct 8, 2024 | Industry News
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics engine that seeks to analyze first-party content...
by Kelly Lindenau | Oct 4, 2024 | Feature
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to highlight some of those hurdles. He started by acknowledging one of the elephants in the room: The...
