by Kelly Lindenau | Feb 7, 2023 | Industry News
Lead2Pipeline, a data-driven B2B marketing service, partnered with LeadScale Engine, a technology-driven services company, to offer certified leads and third- party digital consent for its buyers. Additionally, Lead2Pipeline welcomed Cindy Graf as its VP of Strategic...
by Kelly Lindenau | Feb 7, 2023 | Industry News
Allego, a sales enablement platform, hired Heather Moses as its Chief Marketing Officer (CMO). Moses will work alongside Allego’s marketing team to continue building brand awareness and help scale the company. Moses brings nearly 15 years of experience in the...
by Kelly Lindenau | Feb 7, 2023 | Blog
Freemium — a business model that offers basic features at no cost and charges users extra to access the entire platform — is widely known in consumer tech and streaming services, as brands such as Zoom, Slack, SurveyMonkey and more offer basic plans at no...
by Kelly Lindenau | Feb 3, 2023 | Demanding Views
The world looks a lot different these days. Amidst an uncertain economy, companies are retiring the “growth at all costs” mindset of last summer, where growth rates of 70% and burn rates of 30% were okay (and even preferred) to a much more conservative goal of, say,...
by Kelly Lindenau | Feb 1, 2023 | Industry News
Account-based marketing platform RollWorks, a division of NextRoll, introduced RollWorks In-Market Account Finder, a free capability designed to help organizations discover sales-ready accounts within minutes. The In-Market Account Finder seeks to provide...
