by Kim Zimmermann | May 4, 2020 | Case Studies
Cloudera, the enterprise data cloud company, was an early adopter of account-based marketing (ABM). Like many organizations that have embraced ABM, Cloudera was looking for ways to advance its digital marketing strategies as part of its effort to target businesses...
by Kim Zimmermann | Mar 26, 2020 | Industry News
More than three-fourths (77%) of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships, according to new research from Propeller Insights and sponsored by Folloze, a provider of a personalization...
by Kim Zimmermann | Mar 20, 2020 | Industry News
ABM platform provider Demandbase unveiled new capabilities designed to help marketers design, execute and measure the success of their ABM strategies. The three new solutions — Data Stream, Site Analytics and Self-Serve Targeting— are designed to enable marketers to...
by Kim Zimmermann | Mar 18, 2020 | Industry News
ZoomInfo, a provider of market intelligence solutions, announced new certifications to demonstrate knowledge in Account-Based Marketing (ABM), cold calling, storytelling, sales and marketing alignment, campaign personalization and email marketing, according to the...
by Kim Zimmermann | Mar 16, 2020 | Case Studies
Like many B2B companies, Televerde historically concentrated on driving demand and accelerating sales through high-volume outreach to prospects. While that strategy had been successful over the years, the sales and marketing solutions provider focused on the sales...
