by Kim Zimmermann | Oct 29, 2015 | Industry News
Conductor added three new marketing technologies to its web presence management platform designed to help marketers target buyers’ search intent, discover competitive gaps and optimize content for maximum exposure and revenue growth. The features include...
by Kim Zimmermann | Oct 28, 2015 | Industry News
Act-On Software appointed former Salesforce executive Andy MacMillan to the position of CEO. He will replace Raghu Raghavan, Act-On’s founder and previous CEO, who will transition into the CTO role and will focus on product and technology development....
by Kim Zimmermann | Oct 19, 2015 | Industry News
Televerde announced plans to open a European office, a move designed to help current B2B clients expand internationally and enable Europe-based companies to accelerate revenue growth through demand generation and inside sales solutions. The office will be staffed with...
by Kim Zimmermann | Oct 16, 2015 | Industry News
Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is one of the key findings of a new Aberdeen Group report titled, The Future of Content Marketing: The Age of Content...
by Kim Zimmermann | Oct 7, 2015 | Industry News
B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions with prospects and enhance engagement. Leveraging customer insights and predictive tools within personas, some leading B2B organizations say they have...
