by Kim Zimmermann | Oct 1, 2015 | Industry News
The top benefit of account-based marketing (ABM) is increasing engagement with target accounts, according to 83% of respondents to Account-Based Marketing Adoption, a new survey from Demandbase and research firm Demand Metric. The results from the benchmark report...
by Kim Zimmermann | Sep 28, 2015 | Industry News
Vidyard unveiled Vidyard for Sales, a video selling solution designed to help B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers. Vidyard for Sales can be used as a standalone application or as a native...
by Kim Zimmermann | Sep 21, 2015 | Industry News
Cloud Elements, a cloud API management and integration service, unveiled a set of bulk-loading APIs designed to help users import, export and synchronize data in their CRM and marketing automation applications. HubSpot, an early adopter of Cloud Element’s...
by Kim Zimmermann | Sep 16, 2015 | Industry News
HubSpot unveiled a number of upgrades and new features to its platform at its recent INBOUND15 event, including an expansion of its CRM application and the addition of predictive capabilities. Demand Gen Report sat down for a one-on-one interview with new CMO Kipp...
by Kim Zimmermann | Sep 10, 2015 | Industry News
HubSpot unveiled several new product features at its INBOUND15 user conference, including updates to the CRM system announced last year and predictive lead scoring. The updates to the CRM system were designed to bring the company’s inbound philosophy for...
