by Kim Zimmermann | Sep 9, 2015 | Industry News
As B2B marketers seek alternatives to traditional demand generation efforts such as email marketing, many are launching referral marketing programs to bring new prospects into the pipeline and keep their existing customers in the fold. Referrals are also gaining...
by Kim Zimmermann | Sep 3, 2015 | Industry News
HubSpot’s user interface is now available in French, German, Japanese, Portuguese and Spanish, as well as English. The additional language support is designed to help marketers offer a more tailored experience through in-language forms, localized content and...
by Kim Zimmermann | Sep 1, 2015 | Financial News
Apttus, a provider of solutions for price quoting, revenue management and other business processes, has raised $108 million in Series C funding. The investment aims to help provide new business solutions and services to Apttus customers and prospects in fields such as...
by Kim Zimmermann | Aug 28, 2015 | Industry News
Industry veteran Joe Chernov, who departed HubSpot amidst allegations of ethics violations, has been named VP of Marketing of InsightSquared, a sales analytics company. Chernov will lead the InsightSquared marketing department in driving brand awareness and global...
by Kim Zimmermann | Aug 24, 2015 | Industry News
Allocadia, a provider of marketing performance management software, introduced Allocadia Cloud Exchange, an integration framework designed to enable users to exchange data between their marketing, sales and finance systems. The platform can integrate with CRM,...
