by Kim Zimmermann | Mar 16, 2020 | Industry News
Mobile lead capture solution provider Zuant announced an application designed to ensure leads from events receive timely follow-up and nurturing. Zuant’s Lead Follow-up aims to automate and streamline the process of engaging with leads post-show to improve...
by Kim Zimmermann | Mar 11, 2020 | Industry News
Relationship intelligence platform provider Affinity acquired Nudge.ai, a revenue intelligence platform designed to build relationships and grow sales. The transaction took place just months after Nudge.ai shut down. Affinity will acquire the Nudge.ai technology,...
by Kim Zimmermann | Mar 11, 2020 | Industry News
The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack —...
by Kim Zimmermann | Mar 9, 2020 | Industry News
True Influence®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials. “We are committed to providing...
by Kim Zimmermann | Mar 6, 2020 | Industry News
In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and...
