by Kim Zimmermann | May 21, 2014 | Industry News
Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is one of the critical attributes of a world-class sales organization, according to the latest research from Miller Heiman. “Being able to provide perspective...
by Kim Zimmermann | May 12, 2014 | Industry News
NetProspex, a cloud-based B2B data management services provider, released its 2014 B2B Marketing Data Benchmark Report, highlighting that 84% of marketing databases are considered “barely functional.” The findings show that B2B marketers are losing ROI due to...
by Kim Zimmermann | May 12, 2014 | Industry News
Cloudwords, a cloud-based marketing globalization platform, announced the launch of Cloudwords for Oracle Eloqua on the Oracle Eloqua AppCloud. The combined solution is designed to enable Oracle Eloqua customers to accelerate the localization of marketing campaigns to...
by Kim Zimmermann | May 9, 2014 | Industry News
There is still a disconnect throughout the buying process, in which prospects are showing reluctance to connect directly with the sales team and move directly forward with the “last mile” of the sale. Progressive companies understand that this gap can only be filled...
by Kim Zimmermann | May 8, 2014 | Industry News
Demandbase announced the launch of the B2B Marketing Cloud at the company’s inaugural Marketing Innovation Summit for B2B in San Francisco. The subscription-based marketing platform is designed to graphically illustrate the specific levels of awareness,...
