by Kim Zimmermann | May 2, 2014 | Industry News
CallidusCloud posted revenue of $31 million for the first quarter, an increase of 21%. Total recurring revenue was $22.3 million, which includes SaaS revenue of $18.2 million and maintenance revenue of $4.1 million. “Q1 was a great start to 2014. We had record...
by Kim Zimmermann | May 1, 2014 | Industry News
Oracle has unveiled the new Oracle Marketing Cloud, which brings together marketing automation, social media, content marketing and data management functions. The new approach combines technologies from a number of the company’s recent acquisitions, including...
by Kim Zimmermann | Apr 30, 2014 | Industry News
This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel. Now in its third year, the event will feature three...
by Kim Zimmermann | Apr 30, 2014 | Industry News
Many B2B marketers struggle to determine how many emails they should be sending. But with Forrester Research estimating that 838 billion marketing messages were sent in 2013, businesses also are tasked to send relevant, timely and compelling emails to stand out. “You...
by Kim Zimmermann | Apr 30, 2014 | Industry News
Leadspace, a B2B demand generation solution provider, has hired former Salesforce.com CMO Doug Bewsher as CEO to lead the company’s operations and market growth strategy. Leadspace has doubled its customer base in the past 12 months, posting record annual growth...
