by Kim Zimmermann | Mar 27, 2014 | Industry News
Sales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility and auditability throughout the entire sales process. This next generation technology, which the company calls adaptive sales enablement,...
by Kim Zimmermann | Mar 27, 2014 | Industry News
Uberflip, an interactive content marketing platform provider, has integrated with HubSpot, offering users of both platforms a more complete view of content performance. The integration is designed to help marketers understand which types of content are most effective...
by Kim Zimmermann | Mar 27, 2014 | Industry News
Content marketing has become a primary tactic for many marketers, and with good reason. Nearly three quarters (70%) of B2B buyers report that they rely more on content this year compared to the previous year. Modern marketers are looking for ways to stay ahead of the...
by Kim Zimmermann | Mar 26, 2014 | Industry News
IBM Corp. is reportedly in acquisition talks with Silverpop and a deal is imminent, according to multiple sources. IBM is said to be offering about $270 million, which is about triple Silverpop’s estimated annual revenues of $90 million. Representatives from...
by Kim Zimmermann | Mar 25, 2014 | Industry News
Lead scoring is not a new practice. According to the 2014 B2B Buyer Behavior Survey conducted by Demand Gen Report, 60% of the companies surveyed do lead scoring or plan to over the next year. However, many marketers are struggling to take lead scoring to the next...
