by Kim Zimmermann | Mar 6, 2014 | Industry News
Silverpop unveiled several offerings aimed at integrating marketing automation capabilities into the ecommerce space. The industry-specific, packaged solutions are designed help marketers deliver highly tailored experiences across the customer lifecycle and measure...
by Kim Zimmermann | Mar 5, 2014 | Industry News
Following its recent acquisition of LoopFuse, Salesfusion is using the technology to add predictive lead scoring capabilities to its marketing automation platform. Salesfusion’s predictive lead scoring is designed to score sales leads automatically according to...
by Kim Zimmermann | Mar 4, 2014 | Industry News
Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable behavioral data and educate prospects. While content can be a precious asset if used correctly, many marketers are struggling to understand its impact...
by Kim Zimmermann | Mar 4, 2014 | Demanding Views
By Boaz Grinvald, CEO, BrightInfo According to the 2014 B2B Content Marketing Research by Content Marketing Institute (CMI) and MarketingProfs, 93% of B2B marketers create content, and therefore need to mobile-optimize their content marketing strategy. Responsive...
by Kim Zimmermann | Mar 4, 2014 | Industry News
Salesforce announced its fiscal fourth quarter and full fiscal year results, which ended Jan. 31, 2014. The report highlighted a full year revenue of $4.07 billion, a 33% increase year-over-year. Total Q4 revenue was $1.15 billion, an increase of 37%...
